The home services industry depends on trust, timing and clarity. Whether a customer needs a repair, an installation or a complete home upgrade, they expect professionalism, responsiveness and a simple booking process.
Home service companies, on the other hand, need
Fair Vantage Group brings these two needs together through a non-advisory, marketing-only lead generation system designed specifically for home service businesses.
Our approach focuses on transparency, performance and customer experience — delivering prospects who have provided explicit consent and are genuinely ready to engage your team.
We support a wide range of home service verticals, including
This makes our system ideal for both large service brands and individual contractors wanting steady, high-quality enquiries.
The customer searches for a service they need — often urgently or with high intent.
We present clear, helpful, honest value propositions that build trust.
The customer fills out a form with:
• contact details
• service required
• preferred time
• urgency level
• property type
• additional details
All consent is explicitly captured.
We confirm:
• the job request is valid
• customer understands the service type
• availability
• expectations
• willingness to speak with a provider
Through:
• real-time form submissions
• warm transfers
• booked appointments
• scheduled call-backs
You receive customers who are ready to book or get a quote.
While home services are not heavily regulated like finance or insurance, we still follow a strict ethical engagement model
Our job is not to determine pricing, timelines or technical solutions — only to confirm basic suitability and intent.
Our multi-channel approach includes
All messaging is tailored to your vertical and compliant with consumer protection expectations.
Whether you are a nationwide home-service brand or a local contractor wanting consistent enquiries, our system adapts to your scale.
Q1: Do you determine technical requirements or pricing?
No. We gather basic details only. All technical or pricing information is handled by your team.
Q2: Are the leads exclusive?
Yes, leads can be exclusive depending on your campaign setup.
Q3: How do you ensure customer intent?
Through clear funnels, qualification calls, and honest communication.
Q4: Do you handle urgent service enquiries?
Yes — we can prioritise high-urgency calls through warm transfers.
Q5: Can you filter leads by service type?
Absolutely. Each campaign is customised to your exact offerings.
Q6: Can we scale volume quickly?
Yes — especially for peak seasons such as winter heating or summer home improvements.